Data, strategy, and perspectives shaping the future of Hispanic automotive growth.
Hispanic entrepreneurs are no longer a "rising segment." They are the fastest-growing business demographic in America — reshaping automotive, luxury, technology, and the future of corporate growth strategy.
Why the "Luxury Within / El Lujo Está en Ti" campaign signals a strategic pivot in U.S. luxury automotive — led by the fastest-growing demographic in the segment.
AIMM's first automotive seminar reveals the data behind the demographic shift
The National Association of Minority Automobile Dealers demonstrated its critical role as a convener for advancing equity in the automotive industry — with the 'future majority' arriving faster than projected.
Minorities make up 32% of all new vehicle sales, yet only 6% of U.S. dealerships are minority-owned. NAMAD's mission to foster economic parity is making significant strides.
U.S. Hispanics account for 20% of the population with purchasing power exceeding $4.1 trillion and growing. They are rapidly becoming indispensable for brands seeking to drive growth and relevance.
Autoproyecto kicked off its auto show season coverage from IAA in Frankfurt with a feature on NBC Telemundo's Un Nuevo Dia, highlighting Mercedes-Benz's Vision EQS concept.
Women influence 85% of all vehicle purchases. Hispanics drive 68% of industry growth. Together, they represent the most powerful force in automotive's future.
Hispanics are not just driving growth in mainstream automotive — they're reshaping the ultra-luxury segment. From Porsche to Maserati, the data tells a compelling story.
With the Hispanic population reaching over 62 million (23% increase since 2010) and a Latino GDP of $2.8 trillion, the data illustrates a clear opportunity for brands.
Autoproyecto reached over 3 million Hispanic car buyers in 2022, representing approximately 4.8% of the total Hispanic population, with 5.1 million unique visitors and 12.3 million page views.
With Hispanics representing 25% of total vehicle sales and 68% of new vehicle sales attributed to trucks, a dedicated Spanish-language truck site makes more sense than ever.
Hispanic car sales of $30,000+ grew from 370,000 in 2010 to 708,000 in 2016. 30% of Hispanic car-intenders considered luxury brands versus 29% of non-Hispanics.
Traditional campaign models lose 100% of their intelligence at flight end. Infrastructure models compound learning at 15-20% per quarter.
With over 116 media companies and 102 media buyers in attendance, AIMM GrowthFronts reinforced a crucial industry shift — brands are actively seeking to expand their reach into diverse media channels.
Autoproyecto announced the launch of the first Spanish-language automotive podcast, Sobre Ruedas, hosted by veteran journalist Jaime Florez — expanding its 360-degree digital ecosystem.
A Kantar Brand Study validates Autoproyecto's approach with 95% content enjoyment, 94% relevance, and 98% credibility. Cultural engagement transforms brand awareness into loyal advocacy.
Black and Hispanic workers make up only 7.7% and 14.8% of the advertising workforce despite constituting 20.7% and 27.6% of the city's total workforce. The disconnect is costing brands billions.
57% of Latinos expressed interest in gasoline cars as their next vehicle while only 41% showed interest in plug-in hybrids or fully electric vehicles, despite believing in the importance of EVs.
Hispanics represent 18% of the U.S. population, yet account for 24% of all car sales. This new editorial series explores the manufacturers' efforts to earn their trust and brand loyalty.
Most automotive brands measure success through proxy metrics that have no validated connection to business outcomes. LiftCore's framework proves incremental impact.
The AI Twin is LiftCore's core innovation — a continuously evolving digital representation of your ideal Hispanic auto buyer that predicts behavior before it manifests.
The Hispanic Consortium, powered by Autoproyecto and GM Invested, provides Hispanic publishers with training, operational guidance, content strategy support, and direct agency access.
Autoproyecto has been officially certified as a Minority Owned Company by the NMSDC — the only Hispanic Automotive Media Company with this distinction.
Autoproyecto brought live coverage from the Chicago Auto Show on NBC Telemundo's Un Nuevo Dia, reaching over 2.8 million viewers through Telemundo's nation-wide network.
The #DriveLatino influencer initiative brought 10 influencers to the 2019 LA AutoMobility resulting in over 1.8 million impressions and 89 post mentions.
Kantar Brand Study validates Autoproyecto's approach: 95% content enjoyment, 98% credibility, 94% relevance. This is what real cultural engagement looks like.
Toyota/Lexus took home sixteen DVL Awards, reflecting 19+ years as the preferred choice of Hispanic consumers. The awards signal which brands are winning the future majority.
Tesla leads Hispanic luxury purchases at 14.50% share, followed by Lexus and Mercedes-Benz. The data reveals a rapidly evolving landscape where cultural connections determine market leadership.
Toyota dominates at #1 with 25% of sales from Hispanics. Kia shows the biggest surge at 44.5% growth. Ram Trucks falls out of the Top 15 entirely.
May leads at 17.2% of Hispanic vehicle purchases, followed by March at 16.9% and April at 16.8%. Understanding these trends is crucial for targeted marketing strategies.
Autoproyecto partnered with Telemundo's Un Nuevo Dia to be the first to air coverage of the 2019 Pebble Beach Concours d'Elegance in Spanish, reaching over 30 million households.
Hispanic entrepreneurs lead the charge, accounting for 86% of all new businesses started in the last decade. Yet 43% feel undervalued by major brands.
The Hispanic population surged to 62.1 million in 2020 — a staggering 23% increase since 2010. Hispanics wield an impressive 25% share of vehicle sales.
The Hispanic community's purchasing power exceeds $1.7 trillion, making them a significant market for the automotive industry. Their distinct habits emphasize reliability, fuel efficiency, and family.
Hispanic consumers are more likely to be brand loyal and spend money on brands that reflect their culture. Multicultural media is an essential strategy for authentic community engagement.
Align your brand activations with auto shows, Hispanic holidays, and content themes.
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See how Autoproyecto's AI-powered infrastructure can drive measurable results for your brand in the Hispanic automotive market.
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High-value insights only. Unsubscribe anytime. We respect your privacy.