The Chicago Auto Show is now the first major auto show of the year and still contends for one of the top consumer-attended auto shows. These are two points Javier Mota used to discuss the opening of the auto show to US Hispanics during a live broadcast on NBCTelemundo's top morning news show "Un Nuevo Dia" on Friday, February 7, 2020.
Javier went on to relate all the activities that could be enjoyed by the attendees, such as Jeep's off-road adventure to drive simulators to pet adoptions, to prove that auto shows are still fun and relevant.
He highlighted the introduction of Genesis' first SUV, the technology and luxury leden GV80. He also detailed the retro Mercedes-Benz Weekender Van for active lifestyles.
The segment was live but is hosted on Telemundo's Un Nuevo Dia website. On average, past auto show segments on Un Nuevo Dia have reached over 2.8 million viewers through Telemundo's nation-wide network. Un Nuevo Dia is the most watched morning show regardless of language.