2026 Market Report
Automotive Growth & Hispanic Opportunity
How multicultural buyers are reshaping the U.S. automotive landscape — from electrification to luxury growth.
$4.1T
Hispanic GDP
30.4%
Multicultural Buyers
4,086%
Hispanic EV Growth
Executive Summary
One key takeaway from each section of this report
31.2%
Multicultural Buyers
of all U.S. vehicle sales — up from 24.8% in 2016
4,086%
Electrification
Hispanic EV volume growth since 2016
57%
SUV Dominance
of Hispanic purchases are SUVs/crossovers
$4.1T
Hispanic Buyers
in GDP — the 5th largest economy globally
85%
Demographics
of vehicle purchases influenced by women
27.2%
Alt Fuel Growth
Hispanic lease penetration — outpacing non-Hispanic
Toyota
Top Brands
leads across all multicultural segments
RAV4
Top Models
is the #1 model for Hispanic & Asian buyers
Tesla
Luxury
leads Hispanic luxury with 94K+ units sold
HEV
Powertrain
fastest-growing powertrain among Hispanic buyers
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