17 years of Hispanic in-market data. Built one article at a time.
Autoproyecto is the only partner covering your brand in Spanish — and every article is a verified signal of purchase intent from the Hispanic consumer.
Distribution Network
The largest dedicated Hispanic automotive editorial archive in America.
See How We've Covered Your Brand
Live data pulled from 16,733 articles across 71 brands. Search any brand or pick from the most-covered below.
Ford
- #1Mustang609
- #2Escape283
- #3Focus211
- #4Fiesta155
- #5Fusion143
192+ independently produced segments by Autoproyecto
Original automotive culturally relevant segments distributed on Telemundo's Hoy Dia, the most-watched national morning show in the U.S. — regardless of language.
El Jeep Cherokee 2026 apuesta por un gran diseño y eficiencia híbrida
Evaluamos el desempeño en diferentes caminos del Audi A6 TFSI
Vehículos todoterreno: qué los hace diferentes y cuáles son sus características
Our Readers Are Verified In-Market Buyers
When your brand appears in Autoproyecto content, it reaches an audience that is 2.5x more likely to be actively shopping for a vehicle, 5.4x more likely to be considering a luxury vehicle, and 6.3x more likely to be researching auto financing — compared to the average internet user. This is not impressions. This is purchase intent.
English Broadcast Has No Automotive Editorial Equivalent
NBC, ABC, and CBS reach tens of millions of English-speaking consumers — with zero dedicated automotive sections. Their car coverage is purely crisis-driven.
Autoproyecto
- Test Drives10.5%
- New Model Launches14.2%
- Auto Show Coverage14.2%
- EV & Hybrid6.9%
- Buying Guides4.7%
- Brand News44.2%
NBC News
- Tariffs & Trade Policy28%
- EV Industry News22%
- Recalls & Safety18%
- Car Prices & Inflation17%
- Auto Industry Business11%
- General Car News4%
- "Auto tariffs could add $10,000 to car prices, analysts warn"
- "GM recalls 820,000 trucks over brake defect"
- "New car prices hit record $50,000 average"
- "Ford lays off 3,800 workers amid EV transition losses"
- "NHTSA investigates Tesla autopilot after fatal crash"
100% automotive editorial — every article is about cars, by automotive journalists, for car shoppers.
NBC News has no automotive section. Cars only appear in news cycles when something goes wrong.
Every article is positive, product-focused content. Zero recall, crisis, or negative-context adjacency.
~85% of NBC News's auto coverage is negative — recalls, layoffs, lawsuits, theft, and tariffs.
Original Spanish editorial reaching the fastest-growing automotive consumer segment in America.
English-language general news reaching a mass audience with no automotive-buying intent signal.
Built for advertisers who need more than impressions.
Original editorial written in Spanish for Hispanic auto buyers — not translated, not adapted.
Every reader is a verified in-market shopper indexing 2.5x to 12.8x above the average.
Every article is positive, product-focused editorial. Zero crisis, recall, or negative news context.
Since 2009, the most consistent, trusted voice in U.S. Hispanic automotive media.