Autoproyecto continues to superserve the Hispanic auto enthusiast by partnering with national broadcaster Telemundo's Un Nuevo Dia morning news show to be the first to air coverage of the 2019 Pebble Beach Concours d'Elegance in Spanish.
The Pebble Beach Concours d'Elegance is viewed as the world's premier celebration of the automobile. In its 69-year history, it has evolved to become a showcase not only for the best vintage cars, but also as a platform to debut new or future cars.
"We are very excited to have partnered with Telemundo to bring the first ever coverage of Pebble Beach. We did the same from the Tokyo Motor Show and we plan to bring more world class coverage of automotive events to the Hispanic community, showing a growing demand for in-language automotive industry news."
— Camilo Alfaro, Autoproyecto Founder and CEO
The news segment, featuring Javier Mota, Features Editor and NACTOY Juror, had a duration of 2:50 minutes. It highlighted the influence of the Concours in both vintage and concept vehicles. Most notably, the Genesis Mint was featured for its innovative design reframing compact urban luxury vehicles.
"Hispanics have a huge appetite for automotive news, be it for vintage, new or concept vehicles. They are just as passionate about cars as the general market. What has been lacking are in-language sources of news."
— Camilo Alfaro, Autoproyecto Founder and CEO
Autoproyecto is committed to remain a top automotive news source but it is also evolving to bring more resources for in-market shoppers. This year they plan to unveil a website redesign that will include an updated theme with a streamlined navigation menu and new in-market features like a vehicle search module, improved brand retention pages and all-new in-depth vehicle description pages.
Telemundo is a world-class media company, an industry leader in the production and distribution of high-quality Spanish content across multiple platforms for Hispanics, reaching 94% of the Hispanic viewers in the United States in 210 markets across 17 home stations and 57 open TV affiliates. Un Nuevo Dia, Telemundo's morning news show, reaches more than 30 million households and is the number one morning show regardless of language.