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"Autoproyecto is our connection to the Hispanic Market."

"The Autoproyecto team always deliver strong results and are a key partner fueling our record sales."

Recent Campaign Results
Many auto campaigns stop at awareness.
Autoproyecto moves Hispanic buyers toward purchase—lifting consideration and driving manufacturer and dealer research.
Validated through third-party Brand Lift Studies.
Reaching Hispanic auto buyers is one challenge. Moving them toward purchase is another.
Hispanic auto shoppers move across channels, languages, and cultural contexts as they research their next vehicle. Reach alone doesn't tell you what is actually moving them closer to purchase.
Autoproyecto helps automotive brands solve that problem. For 17 years, we've created culturally relevant automotive content designed specifically for Hispanic consumers—and distributed it across digital, streaming, and national television on Telemundo.
Built for Hispanic Auto Buyers
Culturally relevant automotive content shaped by nearly two decades of experience with this audience.
Reach Buyers Wherever They Research
Connect with Hispanic auto shoppers across digital, streaming, and national television on Telemundo.
Know What Moves Buyers Forward
Connect media, creative, audience signals, and measurement to understand what drives consideration, research, and dealer activity.
Your brand doesn't just reach Hispanic auto buyers—it becomes more relevant as they move closer to purchase.
Creating demand is only half the job. You also have to convert it.
Hispanic auto buyers need relevant content that earns attention and trust—but automotive brands also need the intelligence and media infrastructure to identify in-market shoppers, optimize performance, and move them toward action.
LiftCore Advertising Infrastructure
Captures & Converts DemandAudience intelligence and media activation that identifies high-value buyers, improves efficiency, and moves them toward measurable action.
Together, they help your brand create relevance first—and turn that relevance into measurable buyer movement.