Growth Infrastructure

Auto brands risk losing market share when they fail to turn Hispanic demand into revenue.

Autoproyecto removes the guesswork from Hispanic automotive growth.

General Motors
Toyota
Kia
Ford
Volkswagen
General Motors
Toyota
Kia
Ford
Volkswagen
General Motors
Toyota
Kia
Ford
Volkswagen

Trusted by Leading Automotive Brands

"Autoproyecto is our connection to the Hispanic Market."

Roger O.
Roger O.
Vice President, Communications and Brand, McLaren Automotive

"The Autoproyecto team always deliver strong results and are a key partner fueling our record sales."

Sean Gilpin
Sean Gilpin
Chief Marketing Officer, Hyundai Motor America

Recent Campaign Results

Many auto campaigns stop at awareness.

Autoproyecto moves Hispanic buyers toward purchase—lifting consideration and driving manufacturer and dealer research.

+25 pts
Consideration
More Hispanic buyers considering the brand
95%
Visit a Manufacturer Website
Moving buyers into active vehicle research
88%
Search for a Dealership
Turning consideration into dealer-shopping behavior

Validated through third-party Brand Lift Studies.

Why Autoproyecto

Reaching Hispanic auto buyers is one challenge. Moving them toward purchase is another.

Hispanic auto shoppers move across channels, languages, and cultural contexts as they research their next vehicle. Reach alone doesn't tell you what is actually moving them closer to purchase.

Autoproyecto helps automotive brands solve that problem. For 17 years, we've created culturally relevant automotive content designed specifically for Hispanic consumers—and distributed it across digital, streaming, and national television on Telemundo.

17 Years

Built for Hispanic Auto Buyers

Culturally relevant automotive content shaped by nearly two decades of experience with this audience.

Digital · Streaming · National TV

Reach Buyers Wherever They Research

Connect with Hispanic auto shoppers across digital, streaming, and national television on Telemundo.

From Reach to Action

Know What Moves Buyers Forward

Connect media, creative, audience signals, and measurement to understand what drives consideration, research, and dealer activity.

Your brand doesn't just reach Hispanic auto buyers—it becomes more relevant as they move closer to purchase.

Core Solutions

Creating demand is only half the job. You also have to convert it.

Hispanic auto buyers need relevant content that earns attention and trust—but automotive brands also need the intelligence and media infrastructure to identify in-market shoppers, optimize performance, and move them toward action.

Branded Content Engine

Branded Content Engine

Creates Demand

Culturally relevant automotive storytelling that builds trust, improves perception, and increases consideration among Hispanic buyers.

Builds awareness
Strengthens brand relevance
Improves perception
Increases consideration
LiftCore Advertising Infrastructure

LiftCore Advertising Infrastructure

Captures & Converts Demand

Audience intelligence and media activation that identifies high-value buyers, improves efficiency, and moves them toward measurable action.

Identifies in-market audiences
Improves targeting precision
Reduces wasted media spend
Drives measurable buyer action

Together, they help your brand create relevance first—and turn that relevance into measurable buyer movement.

Ready to scale?

Let's Build Your Growth Strategy

See how Autoproyecto's AI-powered infrastructure can drive measurable results for your brand in the Hispanic automotive market.

Stay Ahead of Hispanic Automotive Growth

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