Turn cultural relevance into demand—and demand into dealer visits.
Our content builds trust with Hispanic audiences and moves them from discovery to purchase intent through authentic storytelling.
Proven Impact Across Tier 1, 2 & 3
When brands engage Hispanic audiences with Autoproyecto's culturally relevant branded content, it delivers significant lift across Tier 1, Tier 2, and Tier 3 — resulting in up to 3× higher purchase intent.
Source: Kantar Brand Lift Studies — Autoproyecto branded content campaigns
We Create Culturally Relevant Content for an Audience Asking to Be Spoken To
Hispanic consumers consistently signal that cultural connection drives purchase decisions — yet fewer than 5% of brands meaningfully engage them. Autoproyecto closes that gap with content built on cultural fluency, not translation.
More likely to purchase from a brand that connects culturally
Say language is an important way to connect
Of companies actively connect with the Hispanic market — despite 20% of the U.S. population
"When you connect with Hispanics culturally, you increase sales by making them feel like they belong."
Source: We Are All Human / Nielsen Hispanic Sentiment Study
Content Changes How Vehicles Are Perceived
Perception drives consideration. Content drives perception.
Content That Earns Trust Before the Purchase
Hispanic consumers don't make vehicle decisions based on ads alone.
They look for information they trust — content that helps them understand how a vehicle fits their life.
Autoproyecto creates branded content that speaks directly to Hispanic consumers through culturally relevant storytelling, real-life use cases, and trusted voices.
This is where brands move from being seen to being considered.
Before a consumer clicks, compares, or visits a dealer — they decide what matters. This is where that decision starts.
The Problem With Most Automotive Content
Most content doesn't impact decisions
Generic automotive content gets consumed but never influences consideration or purchase behavior.
No cultural alignment
Content built for general market audiences misses the cultural context, language, and lifestyle relevance that Hispanic consumers respond to.
Weak connection to outcomes
Without measurement infrastructure, there's no way to prove content drives real business results.
The Branded Content Engine solves all three.
How the Branded Content Engine Works
Five integrated components that turn content into measurable demand.
Multi-Story Content Strategy
Multiple lifestyle-driven narratives — each mapped to a different audience mindset around capability, identity, and performance.
Lifestyle-Driven Narratives
Stories rooted in real Hispanic experiences — family road trips, daily commutes, weekend adventures — not generic car reviews.
Premium Automotive Production
Real environments, automotive expertise, and culturally credible storytelling. Built for trust, not just views.
Multi-Platform Distribution
Deployed across OLV, CTV, and Social — each format optimized for platform behavior and audience engagement patterns.
Third-Party Measurement
Every campaign validated through Brand Lift Studies: awareness, purchase intent, consideration, and perception shift.
Content-to-Conversion Flow
Recent Campaign Results
Measured Impact That Drives Incremental Sales
Brand lift translates into real-world action—driving more research, consideration, and dealership visits.
Brand Lift
Progression to Purchase
95% visit manufacturer websites·93% read reviews·88% search for a dealership
Validated through third-party Brand Lift Studies—and reflected in real buyer behavior.
Branded Content in Action
This is how content connects with audiences — through storytelling that informs and influences decisions.
Kia Sportage HEV 2026, aventura por Santa Bárbara
A Labor Day family adventure showcasing the hybrid Sportage through culturally relevant lifestyle storytelling.
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Electriza tu vida: Razones para cambiar a un auto eléctrico
Education-driven content addressing EV hesitation among Hispanic buyers with practical, trust-building reasons to switch.
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Autos híbridos: ventajas de los autos ecológicos
Breaking down hybrid benefits through a cultural lens — addressing real questions Hispanic consumers ask before considering eco vehicles.
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El totalmente nuevo Camry: exterior deportivo y apasionante
Positioning the redesigned Camry as stylish and exciting — shifting perception beyond the practical sedan image.
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Chevrolet Silverado 2024: interior cómodo y tecnológico
Showcasing the Silverado's tech-forward interior to Hispanic truck buyers who value both capability and modern comfort.
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Chevrolet Trax 2024: un SUV dinámico y muy atractivo
Positioning the affordable Trax as the ideal entry SUV for young Hispanic families — dynamic, practical, and aspirational.
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See how the Branded Content Engine drives measurable demand for your brand among Hispanic auto buyers.