AI is changing how businesses compete. Hispanic entrepreneurs deserve a practical path to use it.
HC Empowers gives U.S.-based Hispanic entrepreneurs culturally relevant, Spanish-language business and AI training they can apply directly inside their companies.
Entrepreneurs learn practical strategies, complete real business work, receive mentorship, and build relationships with a community moving forward alongside them.
Five live days · Business + AI · Implementation · Mentorship · Community
Completely free for every participant.
Made possible through a generous grant from a Fortune 500 company that prefers to remain anonymous.
See what the experience meant to the entrepreneurs who participated.
“Confirmations from my clients are already coming in.”
“I was approved for an $87,000 project and received a $26,000 down payment.”
The agreement moved forward in two days, compared with approximately three to four weeks previously.
“I feel like my life is beginning to make sense.”
A culturally relevant business and AI program built to help Hispanic entrepreneurs put learning into action.
HC Empowers is a completely free, Spanish-language business and AI training program created through the Hispanic Consortium for U.S.-based Hispanic entrepreneurs.
Over five live days, participants work on real challenges inside their businesses—using practical strategies across AI, messaging, sales, digital presence, finance, business systems, and growth.
It started with 10 Hispanic publishers.
The first HC Empowers cohort brought together 10 Hispanic publishers for practical business education and mentorship. That experience shaped what came next.
Language mattered. Culture mattered. Context mattered.
Delivering the program in Spanish helped participants connect more naturally with the material.
Building the experience with an understanding of Hispanic culture made the examples, conversations, and business challenges more relevant to the entrepreneurs participating.
The first cohort also showed that the lessons could support entrepreneurs well beyond publishing.
AI, messaging, sales, finance, digital presence, systems, and growth are challenges shared by business owners across industries.
In year two, the doors opened wider.
HC Empowers expanded to welcome Hispanic entrepreneurs across industries throughout the United States.
Hispanic publishers · Business education + mentorship
17 industries · Business + AI + implementation + community
1,170 registrations · ≈200 average live participants per day
Identify priorities, strengthen the offer, and clarify the customer problems the business is solving.
Use practical business strategies and AI to create stronger messaging, proposals, follow-up systems, digital assets, financial foundations, and business processes.
Complete the work alongside other entrepreneurs, exchange resources and experience, and build relationships that continue beyond the program.
said Spanish-language delivery was important or essential.
said the program felt designed specifically for the Hispanic entrepreneurial community.
Completely free to every participant.
Entrepreneurs pay nothing to participate in HC Empowers. The program is made possible through a generous grant from a Fortune 500 company that prefers to remain anonymous.
That support makes it possible to provide Spanish-language business and AI education, implementation, mentorship, and community without charging participants.
Learning became completed business work.
HC Empowers was designed around implementation. Entrepreneurs applied what they were learning while the program was happening.
Participants completed real work across AI, messaging, sales, proposals, digital visibility, customer follow-up, finance, business structure, and growth priorities.
Every post-program survey respondent said they felt more prepared to grow their business.
Participants demonstrated exceptional willingness to recommend the experience.
Gonzalo Olivera applied the proposal and video-sales process during the program. The same process had previously taken approximately three to four weeks.
90 active community participants · 414 post-program peer messages · 98.3% written by participants themselves · 12 U.S. cities with local connections forming
Participants estimate their businesses will positively impact over the next year.
100% plan to share what they learned with other entrepreneurs.
Mentorship demand reached approximately 14× available capacity.
The impact continues through the businesses participants are building, the knowledge they share, and the relationships formed through the program.