Performance Calculator

See What Your Budget Really Buys

Compare LiftCore against traditional media using real performance metrics — not just CPM.

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$500K$10M
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Default: $18
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Typical broadcast benchmark
LiftCore
Best Value
16.7M
Effective Impressions
CPM$30.00
Raw Impressions16.7M
Effective Impressions16.7M
CTR0.35%
Est. Clicks58,333
Effective Clicks58,333
Effective CPM$30.00
Cost Per Click$8.57
Effective CPC$8.57
Programmatic
13.9M
Effective Impressions
CPM$18.00
Raw Impressions27.8M
Effective Impressions13.9M
CTR0.10%
Est. Clicks27,778
Effective Clicks13,889
Effective CPM$36.00
Cost Per Click$18.00
Effective CPC$36.00
Traditional Media
8.9M
Effective Impressions
CPM$28.00
Raw Impressions17.9M
Effective Impressions8.9M
CTR0.10%
Est. Clicks17,857
Effective Clicks8,929
Effective CPM$56.00
Cost Per Click$28.00
Effective CPC$56.00
Performance Comparison
Effective Impressions
LiftCore16.7M
Programmatic13.9M
Traditional Media8.9M
Estimated Clicks
LiftCore58,333
Programmatic27,778
Traditional Media17,857
CPM — Stated vs Effective
What you think you're paying vs. what you actually pay per real impression
LiftCoreNo waste
Stated
$30.00
Effective
$30.00
Programmatic+$18.00 hidden cost
Stated
$18.00
Effective
$36.00
Traditional Media+$28.00 hidden cost
Stated
$28.00
Effective
$56.00
2.8M more effective impressions than Programmatic
49,405 more effective clicks than Traditional Media
3.5x higher CTR than traditional campaigns
2.0X
More In-Market Buyers Reached
vs. traditional demographic targeting
+12%
Incremental Impact
Validated lift over baseline

Calculations are directional estimates based on modeled CPM, CTR, and waste assumptions.