Culturally Engineered Content. Validated 3× Lift Across Tier 1 Brands.
A systems-level audit of three independent deployments — Kia EV9, Kia Sportage, and Toyota Camry — each independently validated through third-party Kantar Brand Lift Studies. Every interaction is captured as a proprietary intent signal, feeding the Autoproyecto Intelligence Layer.
The Why: Bridging the Cultural Value Gap
The Hispanic market signals demand. The industry fails to respond. Autoproyecto's infrastructure is engineered to convert that gap into compounding revenue.
Of Hispanic consumers are more likely to purchase from a brand that connects with them culturally.
Cultural relevance is no longer optional — it's the primary driver of purchase intent in the fastest-growing US auto buyer segment.
Of brands meaningfully engage Hispanic consumers — despite representing 20% of the US population.
The industry's failure to respond is the largest unclaimed revenue opportunity in US automotive. Autoproyecto is engineered to capture it.
The Hispanic Woman Drives the Household's Auto Purchase.
Autoproyecto's content infrastructure is engineered to reach, resonate with, and convert the household's primary decision-maker — the highest-leverage audience in US auto.
Of vehicle purchase decisions in Hispanic households are driven or influenced by women.
Of total Hispanic auto sales are directly attributed to female buyers as primary purchaser.
Source: Nielsen Hispanic Sentiment Study · We Are All Human Foundation · Autoproyecto 1st Party Data
Three Brands. Three Deployments. Repeatable Outperformance.
Each audit below represents an independent third-party Kantar Brand Lift Study. The variable is the brand. The constant is the infrastructure.
Achieved 100th Percentile Performance among high-intent segments.
Kantar BLS · Q1 2026 · US Hispanic Auto Norms
Validated as a High-Intent Filter for household decision-makers.
Kantar BLS · Q1 2026 · Control vs Exposed
Shattered US Automotive Norms for intent generation.
Kantar BLS · Q1 2026 · US Automotive Norms
Every Interaction. Decoded. Fed to the Engine.
Branded content is our high-intent sensor. It identifies who is in-market before they ever visit a dealer — then routes that intent into the activation engine.
Higher Purchase Intent Generation vs. standard media norms.
Validated across Q1 2026 Kantar BLS deployments · Hyundai · Kia · Toyota · Volkswagen
Intent Generation
The Verdict: Content Infrastructure Outperforms Traditional Storytelling by 5×.
Stop buying views that lead nowhere. Autoproyecto Branded Content is a vertically integrated engine that converts cultural resonance into verified purchase intent. We don't just tell stories — we build the demand that fuels your entire growth system.
Reached the maximum possible top-of-funnel saturation in Tier 1 categories, creating the widest possible entry point for the growth engine.
Validated as the industry-leading engine for converting the Hispanic Female household CFO — the primary driver of 84% of all vehicle purchase decisions.
Every dollar spent on content is captured as a permanent data asset, eliminating the 'cold-start' costs of future campaigns by pre-identifying high-intent buyers.