Autoproyecto and the Hispanic Consortium proudly participated in AIMM GrowthFronts 2025, an event designed to bridge the gap between diverse media and the nation's top agencies and brands. Hosted by the Alliance for Inclusive and Multicultural Marketing (AIMM), GrowthFronts is a groundbreaking platform that fosters meaningful connections, drives investment, and champions the growth of minority-owned media.
With over 116 media companies and 102 media buyers in attendance, the event reinforced a crucial industry shift—brands are actively seeking to expand their reach into diverse media channels to better serve today’s multicultural consumer base. AIMM GrowthFronts provides a direct path for publishers, content creators, and media companies to engage with decision-makers, securing opportunities that might otherwise be out of reach.
As the only automotive media company present, Autoproyecto reaffirmed the importance of Hispanic voices in the industry, while the Hispanic Consortium—a program sponsored by GM Invested—stood as the only initiative of its kind, directly connecting Hispanic publishers with agencies ready to invest in culturally relevant media.
The impact was immediate. Agencies and brands recognized the immense value of authentic Hispanic storytelling, embracing the participating publishers and acknowledging that Hispanic media is not just a segment—it’s a driving force in the future of marketing.
AIMM GrowthFronts continues to fulfill its mission of creating real opportunities for minority-owned media, ensuring that brands and agencies invest where it matters most. As the industry evolves, one thing is clear: the future of media is diverse, and the time to embrace it is now.
