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If you're not reaching Hispanic women, you're missing 84% of the decision makers. Boost hybrid adoption within women by 91%!

Stop Advertising. Start Connecting: The Key to Winning Hispanic Buyers

You want to increase Hispanic sales but still relying on ads and sponsorships, assuming they’re enough. The reality? Hispanics buy from brands that connect culturally, not just advertise. Hispanics are 86% more likely to purchase from culturally relevant brands—yet less than 5% of companies are doing this, that's a massive gap. Traditional efforts create awareness, but authentic content drives action.

Increase Sales with Hispanics NOW!

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Cultural Connection Drives Sales: The Missing Link in Hybrid Adoption

The real problem isn’t just awareness—it’s understanding and trust. Most brands assume Hispanics will embrace hybrids if they see enough ads, but the real barrier is lack of cultural connection and education. Hispanics value reliability, long-term savings, and practical benefits, yet many still see hybrid technology as unfamiliar or complicated. Culturally relevant content bridges this gap, reshaping perceptions and making hybrids feel accessible, aspirational, and smart. When messaging resonates with Hispanic values, it doesn’t just inform—it influences. The result? Higher awareness, stronger favorability, and increased purchase intent.

Others Film Cars. We Move Buyers!

Autoproyecto’s competition falls short because they produce content—Autoproyecto lives it. While others rely on general production teams, Autoproyecto’s sole focus is automotive storytelling, ensuring expertise and authenticity in every piece. The results speak for themselves: 94.8% of viewers found the content engaging, 96.1% said it was highly relevant, and 98.9% deemed it credible. Generic automotive media covers cars—Autoproyecto elevates them, shaping perception, increasing hybrid adoption, and driving real purchase intent. Competitors may have production teams, but they don’t have the passion, expertise, or results that come from a brand that breathes, films, and delivers automotive excellence every day.

Winning Hispanic Buyers: The Power of Cultural Connection in Hybrid Adoption

Autoproyecto’s culturally relevant content successfully reshaped perceptions of hybrid vehicles, making the 2025 Toyota Camry Hybrid a top choice among Hispanic buyers, particularly women. Key results include:

  • +97% increase in saliency, with 41% of buyers’ initial intent to purchase influenced by the content.
  • 3x increase in Camry awareness among consumers aged 35+.
  • 89% of viewers were more likely to purchase after engaging with the content.
  • Toyota Camry outperformed competitors by up to 27% across key performance metrics.

Impact on Hispanic Women

  • +72% increase in brand awareness among women.
  • +78% increase in brand favorability among women.
  • +68% of women found the content relatable.
  • Hispanic women, drive 85% of purchase decisions and account for 43% of vehicle sales.

Increase Sales with Hispanics NOW!

Frequently Asked Questions

Answer: Traditional ads and sponsorships create awareness but fail to build cultural connection and trust. 86% of Hispanics are more likely to buy from brands that connect with them culturally, yet fewer than 5% of brands do this effectively.

The data proves it. Autoproyecto’s content increased purchase intent by 89% and saliency by 97%—key factors in a buyer’s decision-making process.

Women drive 85% of purchase decisions and account for 43% of vehicle sales. Hispanic women, in particular, are highly influential yet often overlooked.

Most agencies produce automotive content—we live and breathe it. Our deep expertise in the space ensures authenticity, making our content 1.4x more engaging than industry norms.

The key is storytelling that resonates with Hispanic values—not just translating ads but crafting narratives that speak directly to their priorities.